Members-Only Luxury Lifestyle Collaboration, Presentation and Event Venue to Debut in Miami’s Wynwood Arts District during Art Basel
Artists, brand representatives, media to attend Co.LAB.orate grand opening event
MIAMI – November 2,2015 – Wynwood Lab is a new members-only collaboration space, gallery, and event venue concept for enthusiasts of high-endart, home decor, and luxury products that will open its doors December 3 in the historic Seminole Building in Miami’s world-renowned Wynwood Arts District. Artists, corporate sponsors, and media will be in attendance for Wynwood Lab’s Co.LAB.orate grand opening event.
Covering 7,800 square feet,the facility includes a 2,500-square-foot interior lifestyle setting,2,700-square-foot out door garden, 1,600-square-foot gallery,and 500-square-foot live art demonstration platform. During the Co.LAB.orate event, and throughout the year, all of these areas will showcase various types of art and design. Wynwood Lab will also be an event venue, hosting press conferences, Ted Talk-like events, new product evaluations, and private gatherings.
“Wynwood Lab was created to bring artists of all types to get her under one roof with brands looking to improve their products and elevate their image through association with talented artisans,” said Boyd Tasker, Wynwood Lab CEO (aka Chief Scientist) and co-founder with wife Christi Tasker (Chief Happiness Officer), the visionary and marketing guru behind Wynwood Lab. “We refer to the Lab as a ‘living, breathing lifestyle laboratory’ because it is constantly evolving. As a result, the brands we work with, as well as publication editors, inventory buyers, and specifiers, are continuously exposed to new ideas and new artistic executions that they can potentially utilize. It’s an innovative concept–a significant departure from the typical gallery-style setting–but one that is getting a very warm reception.”
Wynwood Lab members will benefit from a variety of experiential marketing opportunities, kicking off with the Co.LAB.orate event that is timed to coincide with Miami’s hugely popular Art Basel festival. Erinn Valencich (aka. Erinn V.), highly successful Beverly Hills interior designer to many of Hollywood’s A-listers, will unveil the spaces she has styled in the Lab during Co.LAB.orate. Landscape architect and Brother vs. Brother winner David Font will extend Valencich’s interior theme to the outdoor areas, incorporating designs suitable for both residential and commercial applications. Works from several well-known artists will fill the gallery and will also grace the social areas. Artists rotate on a monthly basis, while the entire venue undergoes a quarterly transformation coordinated by a new design team.
Wynwood Lab’s focus extends well beyond furniture and home décor to the latest in appliances, textiles, technology solutions, and building materials. The Wynwood Lab team also facilitates collaborations between and among brands and artists, and coordinates product licensing and other aspects of the relationships. In this role, the Lab serves as a beta test environment where companies can experiment with new concepts and work out details on how they will market them to the luxury audience. There are also a number of social events throughout the year where collectors, designers, buyers, and manufacturers can interact more informally and on a more intimate level.
“We made Wynwood our home because it is one of the most dynamic arts districts in the world, with a fresh and exciting blend of established names and emerging talents,”said Christi Tasker. “And we will use the energy of this world-class art environment to create connections that benefit everyone involved with the Lab–artists, brands, buyers, and the media. We have a detailed strategy in place for maximizing both the productivity and the positive exposure of our members.”
Wynwood Lab is located at 150 SE 25th Road #4D, Miami, FL 33129. Membership is granted through an application process, which can be initiated at www.WynwoodLab.com. The annual fee for membership is $2,250. The full list of designers, artists, and brand partners for the first period will be released in early-November.